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The Nutterverse became an obsessive rabbit hole on TikTok, with…

1.1 MILLION FOLLOWERS

249 MILLION earned views

3.3 Billion impressions

and the deeper people went, the more they loved it.

And the deeper people went, the more they loved it.

177 EARNed HEAD LINES

177 Earned headlines

and 20K Earned posts

20K EARNed social posts

All with a $0 media budget

0 celebrities

and 0 paid influencers.

So…

how did we do it?

To start, we created a cast of strange characters that no one would expect from a CPG brand

AND we seeded our content with cryptic clues and puzzles to keep everyone guessing

then we used social listening to stay ahead of the game and surprise our fans with content based on their comments

And it worked!

Even other brands entered the CHAT.

Now it’s your turn.

go on…

enter the

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